June 24, 2024 imagicmini

The answer is “a big NO”. Because AI needs to be given commands, and those commands need to be given by humans.  Also, AI does not understand anything about place, season,  CORRECT time etc. And all these are very important for marketing or any work.

Now the present time is only for AI.  So people’s interest in AI is also high, but the ‘concern’ about AI is much higher.  The success of AI in marketing is also significant.

So, what is AI?

AI means ARTIFICIAL INTELLIGENCE.

Is it new?

AI is not new. AI began in the mid-20th century.  “artificial intelligence” was first coined in 1956 at a conference at Dartmouth College.

But the question is can AI replace digital marketers?

AI has the potential to significantly impact the field of digital marketing by automating repetitive tasks, analyzing large sets of data to find valuable insights, and personalizing marketing strategies. However, human creativity, emotional intelligence, and the ability to understand and connect with other humans are still essential in the field. So, while AI can assist digital marketers, it cannot fully replace the need for human expertise and intuition in creating impactful marketing strategies.

Let’s look at some examples-

Words or information are limited to AI, but AI can never think of the thoughts that can come to the human mind. And Human Psychology is the foremost reason behind this.

AI  can never figure out what is the correct time to post something.

AI is emotionless and can’t think also, and without emotion, marketing is not possible. Because marketing means to hit customer’s emotions.  That’s why companies need Digital Marketers all of the time.

AI does not have the ability to manage any crisis moment.

Overall, AI can helpers of humans, but can never be EQUAL.

Do you eagerly want to know about AI and AI tools used in Digital Marketing?

IMAGIC is ready to provide you with hands-on training in the Digital Marketing Course

Click here to learn more