We are here to discuss about how these Digital Marketing Tool works and helps us to make new strategies in online business. We all know about Google. The India’s biggest Search engine Platform. For Online marketing we are very much dependent on Google. But many people don’t know Google provides some free amazing marketing tools for enhance business growth.
Using of Google Marketing Tools:
- Google My Business: It’s a free advertising tool that helps us with local searching. Also, if any business does GMB, then they can easily be found on Google Maps, so it helps unknown people find out. For start-ups, Google My Business can give non-paid, easy organic results. Be sure about the business enlisted in GMB, complete profile details and regular updates with posts, photos, and videos to engage the audience.
- Google Search Console: If you want to monitor your website heath data regular for fixing all error then you should set up your website in Google Search console. It’s helps to know each URL link data, URL link Indexing report, Core Web vital, Webpage Insight details very easily. Many technical issues can be found here, and they should be fixed or reported to developers.
- Google Analytics: Google Analytics is perhaps the most important and useful marketing tool. Because here you find all analytical reports like how many visitors come this month, Visitors come from which medium, where are the visitor’s location, most visiting page and many more details we can found in Google Analytics. The report can help us create new and effective marketing strategies that increase business sales.
- Google AdWords: When all organic steps have been taken and you are still not receiving enough potential leads, Google AdWords is the solution. By bidding on the right keyword, you should be able to generate maximum traffic on your site in a paid campaign way. The cost of ads depends on the competitiveness and volume of the targeted keyword. PPC can also help you to figuring out quality keyword for website traffic.
- Google AdSense: This AdSense tools are basically needed for easy access to monetization. If anyone creates or manages any social media account, then they should have known about this monetization process. This tool directly connects your property with a network or channel who are looking for a host to reach their audience. Therefore, AdSense will place an advertisement on your property, charge the advertiser, and pay you for hosting it if you own a blog, website, or video channel that fits the audience of an active advertiser. If your online content is eligible for monetization then you can easily set up an account in Google AdSense.
Want to take a digital marketing lesson from an expert? Check out the video below :
